When the Army National Gaurd decided it was time for an aggressive year-end recruitment surge, they enlisted their advertising agency — LMO — who tapped their go-to support brigade — Valtim Marketing Solutions.
The success metrics were pegged high to meet operational benchmarks so America’s recruiters could optimize limited time and resources. This was no time for half measures.
Sixty days to ramp up for Day One. Six million prospects. A fighting chance to put boots on the ground for the nation.
Two months is a blink of an eye to create and launch a national marketing campaign. The complex synergy of integrated tactics required fast-action training, custom technology and talented experts.